"Let's Get Physical"

Happy Birthday, Olivia Newton-John... but that's not why her #1 song is my blog's heading today. Physical therapy has restarted.

After the usual paperwork and Q&A, Matt got to work on me... stretch here, stretch there... trying to figure out when/where my hip starts to bother me.

Then came the ultrasound... when I heard that, I thought I'd have to go over to the hospital. Then they wheel a little contraption in with all the gels, and there it was, a mini-ultrasounder (if there is such a phrase). It felt like getting a heat massage wth clear gelatin.

Finally, my exercise regiment. I think it's six different exercises three times per day.

I go again for more stretching tomorrow, then three times next week. So far, so good.

= = = = =

There's one word that's always tied to radio... immediacy. Any time there's a traffic tie-up or water boil advisory, we can usually get it on the air in a short amount of time.

Same thing with commercials... if someone wants to advertise now, odds are that we can get it on as soon as the spot (commercial) is approved. In most cases, we'll bill the client at the end of the month. As I type this, I'm awaiting approval of a spot that was just ordered an hour ago to go on air later today.

Being the Production Director, it's my responsibility to get everything up and running as quickly as possible. If I have any advice for potential and current advertisers, it's this... we can record a good commercial right away, but it takes a few days to create a great commercial. This is true if it requires more than one voice and sound effects.

(20 minutes later) The spot has been approved. Another miracle in a minute completed.

Remember, friends, miracles don't happen in a minute. Remind me I said this next time I'm stuck in traffic.

Buckle up,
TS